Roberto Santiago’s Santiago Shopping Mall Is the Pace Setter in the Brazilian Malls Business

Robert Santiago is a Brazilian businessman and owner of Roberto Santiago Manaira Shopping. Roberto was born in 1958 in Joao Pessoa, the capital city of the state of Paraiba. Santiago Manaira Shopping was launched in 1989 and has one of the best architectural designs as well as the largest floor space in Joao Pessoa. Since its inauguration, the shopping mall has undergone five expansions aimed at accommodating the ever increasing population in the coastal city.

Roberto Santiago is no doubt among the most prominent entrepreneurs across Brazil. He is respected for his ability to take advantage of a business opportunity by investing in it and diversifying it to suit the demand of the region. Roberto has heavily invested in Santiago Manaira with respect to leisure and entertainment. These investments have complemented the beautiful natural beaches of Paraiba, attracting more visitors in the process and boosting the economy and social life of the local community.

The Facility at Santiago Manaira

The Roberto Santiago Manaira Shopping Mall has a gross leasable area of over 75,000 M2, 280 stores, and 11 movie rooms. These video rooms are equipped with audio and visual display systems, including 3D display screens. That notwithstanding, the rooms have a complete stadium system with armchairs arranged in a way that ensures that all customers are comfortable and that they have a clear view of the screen.

The Santiago Manaira is fitted with modern and electronic slopes for bowling game lovers. Besides bowling, there are over 200 electronic game machines installed differently to suit the taste of all generations and genders. The hospitality department is divided into three different sections that include restaurants, hamburgers, and food courts with all having the best chefs in Brazil. The Santiago also has a concert hall, gym, and a college.

Unaffected by the Economic Crises

Unlike the other Brazilian sectors that were significantly affected by the recent economic crisis in Brazil, Shopping malls were not affected. The businesses’ annual earnings rose by 5 percent last year, with this figure expected to grow even more this year. The Santiago Manaira is among the biggest earners in the industry.

Re-Invention Plans

Northeast Brazil ranks second as the region with the most shopping malls. The mall managers in the region are confident of reaping big once the Brazilian economy stabilizes. Consequently, Santiago Marina is going to face stiff competition this year. However, the Santiago Manaira’s marketing manager, Ms. Rafaella Barros, revealed that the mall was in the process of being reinvented, a move aimed at helping it to keep competing at the highest levels. Visit mundodomarketing.com to read more.

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