A New Lip Balm
If you are like most women, you have been using chapstick for so long that you have forgotten that there might be another brand out there that could work even better that your old faithful. However, there is one brand of lip balm that is taking over the beauty world that you may want to consider. This brand is EOS lip balm or Evolution of Smooth, and this lip balm is newly designed in small orbs that are actually fun to use!
This company has grown drastically over the past few years and is now the second best-selling lip balm in the whole country. Valued at $250 million, this company sells over one million units per week in well-known retailers such as Kohls, Walmart, Target, Ulta and Walgreens. In addition, EOS even uses organic ingredients to appeal to as many buyers as possible. https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069
EOS spent both time and money to focus on the contemporary design of the lip balm containers and settled on small orbs as containers, which adds to the innovation of the product. This new and imaginative design appeals to women as the lip balm is fun to apply yet still very effective.
This product is revolutionary and has caught the attention of beauty editors of major beauty magazines such as Allure and Cosmo. Even beauty bloggers have advocated for this product on popular sites such as YouTube, Facebook and Instagram. What further adds to the allure of this lip balm is that celebrities use it, too. Did you know that celebrities such as Kim Kardashian and Miley Cyrus have been spotted with these orbs of lip balm in their make-up cases?
As stated on https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick, EOS is busy creating and designing new products for future expansion, which will delight both existing customers as well as new ones for years to come.