Why Norman Pattiz Agrees with the Brand Lift Research for Podcast Advertising Conducted by Edison Research

Edison Research carried out a brand lift research regarding the effectiveness of the advertising strategies of Norman Pattiz’s PodcastOne. As CEO of PodcastOne, Pattiz joined forces with Edison’s vice president, Tom Webster, to announce the findings of the research. Participants in the research were five top consumer brands. The participants were chosen from across five…

Mike Baur Ditched Great Passion To Help Startups

The entrepreneur and businessman Mike Baur has lived an impressive and inspiring life. He spent his childhood in Freiburg, Switzerland and attended two institutions: Bern University & University of Rochester where he pursued business degrees. His banking profession started at the time he was only 16 years of age, as showed by Wall Street Journal….

The Former Israeli Ambassador to the UK Daniel Taub

Daniel Taub was Israel’s Ambassador from 2011 to 2015. Born a citizen of the United Kingdon, Daniel Taub went to school in Elstree, Hertfordshire at the Haberdashers’ Aske’s Boys’ School. He studied at University College in Oxford and London and at Harvard in the United States. In 1989 Danial Taub emigrated to Israel and served…