January 2012
2 posts
8 tags
IKEA Japan Storage Problems campaign: Dance to the...
In 2009, IKEA Japan ran a marketing campaign called Shunoumondai (Storage Problems). “Storage Solution Experts” from IKEA would go to the homes of people with major storage problems, install a bunch of IKEA stuff, and solve it. The theme of the campaign was this catchy song with calypso beat, and the accompanying dance. (Katazuke means ‘to put [stuff] away’). Catchy,...
Jan 14th
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6 tags
Jan 4th
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