Why Norman Pattiz Agrees with the Brand Lift Research for Podcast Advertising Conducted by Edison Research

Edison Research carried out a brand lift research regarding the effectiveness of the advertising strategies of Norman Pattiz’s PodcastOne. As CEO of PodcastOne, Pattiz joined forces with Edison’s vice president, Tom Webster, to announce the findings of the research. Participants in the research were five top consumer brands. The participants were chosen from across five…