How to Scale Your Business: Lessons from Hawkers CEO Alejandro Betancourt Lopez

In November 2016, Alejandro Betancourt Lopez joined Hawkers as a co-owner and head of its business operations. His role was to grow the company’s sales and develop new marketing strategies to ensure continued success. Betancourt Lopez helped get the company on track by taking advantage of his experience in online marketing, social media, and advertising. He also used his knowledge of oil industry contracts and capital investment to provide stability to the company’s finances. He is a trusted advisor for Hawkers’ founders, Iñaki Soriano and Pablo Sánchez.

Applying capital investment & effective management

Alejandro Betancourt Lopez recognized that the company had to focus on its digital sales platform, which was an essential part of the business. Betancourt Lopez invested in the necessary software and human resources to enhance Hawkers’ online presence. In addition, he implemented a new strategy for selling through Amazon and other e-commerce platforms so that the company could reach new markets and increase its customer base.

Alejandro Betancourt also explained how they would use social media as a marketing tool by working with influencers and connecting with customers on Facebook or Instagram. To increase their market share, they also needed to work harder on SEO strategies that would allow them to attract more customers. With this approach in mind, Alejandro Betancourt also identified a niche market that was underserved by competitors and decided it was time for them to enter into this market. And after all of these adjustments, Hawkers is now generating about $25 million in annual revenue from 1 million customers worldwide.

The Power of Social Media Marketing

The first step to becoming a global success is knowing that you will fail. Betancourt Lopez knew he needed help scaling up the company. After speaking with other entrepreneurs, he decided on social media marketing as his best option for reaching new customers. Hawkers has since become a global success with 7 million Instagram followers and 1.5 million Facebook fans.

A Platform for the Future

Alejandro Betancourt Lopez is an entrepreneur, a serial entrepreneur, and a successful angel investor who has worked with multiple companies in Latin America and Africa. In 2013, he co-founded the sunglasses brand Hawkers. Using the Internet as its distribution channel, the company started to grow at a rate of approximately 1 million euros per month. Betancourt Lopez could scale up the business with only $500,000 in capital investment and effective management.